POST CEREAL
IN COLLABORATION WITH
"EAT YOUR COFEE"
DUNKIN'
In collaboration with Post Cereal and Dunkin', I had the exciting opportunity to work on a groundbreaking project that brought the beloved flavors of caramel macchiato and mocha latte to the breakfast table in the form of cereal. The challenge presented by Argonaut was to visually conceptualize the innovative idea that you can now enjoy your morning coffee in a whole new way – by eating it. To enhance the immersive experience, we introduced computer-generated milk-textured supers that seamlessly integrated with the cereal, creating a visually captivating tie-in. This project not only celebrated the fusion of two iconic brands but also showcased the creative synergy between food and visual design, resulting in a unique and unforgettable breakfast experience.
Storyboards
Previs
Even though it was shot practically we did a CG previs to preview timing to inform the planning of the motion control robot move.
Execution
CREDITS
Client: Post Cereal/Dunkin’
PRODUCTION COMPANY: WoodShop Studios
Director: Peter Cote
Director of Photography: Tom Lazaraevich
Executive Producer: Sam Swisher
Producer: Sabrina Elizondo & Ursula Camack
Editor: Fred Fouquet
AGENCY: Argonaut
Creative Director: Ali Esterly
Producer: Dora LeeArt Director: Jen Garcia
Copywriter: Sarah Sutton