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POST CEREAL

IN COLLABORATION WITH

"EAT YOUR COFEE"

DUNKIN'

In collaboration with Post Cereal and Dunkin', I had the exciting opportunity to work on a groundbreaking project that brought the beloved flavors of caramel macchiato and mocha latte to the breakfast table in the form of cereal. The challenge presented by Argonaut was to visually conceptualize the innovative idea that you can now enjoy your morning coffee in a whole new way – by eating it. To enhance the immersive experience, we introduced computer-generated milk-textured supers that seamlessly integrated with the cereal, creating a visually captivating tie-in. This project not only celebrated the fusion of two iconic brands but also showcased the creative synergy between food and visual design, resulting in a unique and unforgettable breakfast experience.

Storyboards

Previs

Even though it was shot practically we did a CG previs to preview timing to inform the planning of the motion control robot move.

Execution

CREDITS

Client: Post Cereal/Dunkin’

PRODUCTION COMPANY: WoodShop Studios

Director: Peter Cote 

Director of Photography: Tom Lazaraevich

Executive Producer: Sam Swisher

Producer: Sabrina Elizondo & Ursula Camack

Editor: Fred Fouquet

 

AGENCY: Argonaut

Creative Director: Ali Esterly 

Producer: Dora LeeArt Director: Jen Garcia

Copywriter: Sarah Sutton

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